FAQ's
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What is Search Engine Optimization?
It is the key to connect with the right audience at the right time by organically leveraging your website’s visibility to those people who are looking for your product or service through search engines. Getting seen on the first page of search engine result pages is crucial for your business.
Our SEO Rockstars are fluent in the algorithms that make search engines crawler to provide Search Engine Optimization solutions that will bring relevant traffic to your site and make sure you come out on top of every relevant search. -
What is Social Media Marketing?
The core philosophy behind social media is peer-to-peer sharing. Sharing experiences, products, memories, views and opinions. This desire to share can extend to companies' and organisations. The key factor in users of such sites sharing companies' updates is engaging, interesting and useful content. The burden is therefore on companies to produce high value content which users would want to share.
Gone are the days when people used to use pigeons to send messages now we have the Twitter bird which delivers your message ‘tweet’ within a second, from your boss to your office peon everyone is active on social media, such is the reach of social media. The amount of hype that can be generated through millions of users cannot be compared to any other form of advertising its impact is absolute -
What is Search Engine Marketing?
The spread of internet in India offers a golden opportunity to take your local business global; it isn’t that easy to get the customer view that’s where SEM comes. Search Engine Marketing helps you get noticed in the digital world.
Gone are the days when people used to use pigeons to send messages now we have the Twitter bird which delivers your message ‘tweet’ within a second, from your boss to your office peon everyone is active on social media, such is the reach of social media. The amount of hype that can be generated through millions of users cannot be compared to any other form of advertising its impact is absolute
Adwords, Adsense, PayPerClick are some of the features of SEM. -
What is Online Reputation Management?
The online image of your brand is as pivotal as of your offline business. In this age of connectivity, where social networking sites have reached the peak of their popularity, it’s highly essential for companies to make use of this connectivity in a lucrative way for creating and maintaining a positive reputation.
A single negative campaign can taint the reputation and hard earned goodwill of your brand or product that you’ve built over a long time and can come under attack from any angle, anytime. A rumour on Facebook or Twitter or YouTube can slay your brand image beyond repair. Our ORM Wizards will hunt and track comments made on various online forums. -
How long does it take to create a website?
Mostly it takes about 30 days. The first two weeks are spent in planning the goals for your website, listing out the pages for the site map and preparing the page layouts. Once the planning is done, it takes about two weeks to actually build the site. Well, as each business is different, their website requirements are also different, so the time to create the website also differs.
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How much does SEO cost?
It depends on your website and how competitive of phrase or phrases you are going after. In general, local phrases or niche phrases are less expensive than broader phrases. Many times these more specific phrases will convert better.
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Why are keywords so important?
Keywords are the words what your customers think of when they search for what you provide. For choosing right keywords you need to understand the psychology of how and why people search. Mostly people search the web to find information, solution to a problem etc. One has to choose keywords and plan on which page each phrase will be used.
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Organic SEO or Pay-Per-Click?
It highly depends on your website marketing strategy and SEO budget, Pay-per-Click campaigns can provide instant results and make your website visible on top of Search Engine Ranking Positions, but it will be at least 4 times more expensive than organic search traffic. Search Engine Optimization is a longer process but the results will be permanent and be a much more cost effective long-term solution.